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Do's and Don'ts of buying lipstick online

November 26, 2018
Buying Lipstick Online lipstick Runway Rogue

Do's and Don'ts of buying lipstick online

It seems like everything these days is available online, including your favorite lipstick. Follow these do's and don'ts from Runway Rogue to make the most out of your next online beauty purchase.

What you should do

Buy from a reputable, trusted source. If you're looking to buy another tube of your favorite lipstick, the best place to order online is directly from the company's website. Shopping directly on a company's site, such as, will give you the widest color selection and is great for taking advantage of shopping rewards and discount codes.

Trusted sellers like Sephora, Ulta or even Amazon, which sources directly from many top makeup brands, are also good choices.

Read online reviews. With online reviews available at the touch of a screen, gone are the days when you relied on a TV ad or word of mouth to judge that new lipstick brand. Now, you can take in the collective wisdom of hundreds, if not thousands, of others who have tried the exact product you're thinking about purchasing.

Remember to read a mix of both critical and glowing reviews from multiple sites to get the whole picture.

Carefully read product descriptions. This may seem like a no-brainer, but it's still an important point. Important details can be hidden in the fine print of the product description, such as exact color and quantity. Some retailers do not use unique images for all their products, making product descriptions even more critical.

Pay attention to shipping and return policies. Online shopping definitely has its perks, like being able to buy your favorite lipstick while still in your PJs. The only things online shopping really has going against it is the cost of shipping and the inability to try the item before you buy.

Especially when looking for a new lip color, make sure you check the shipping and return policy. While some sites have free shipping and awesome return policies, others are not so generous. You may get dinged on shipping both ways, and that's if you're even able to return an opened product.

What you shouldn't do

Buy from resellers. You may be tempted by reseller sites like eBay or Poshmark with their killer deals, but don't be fooled. Just like these sites have trouble with knock-off designer brands, many luxury beauty products on these sites are fakes and even potentially dangerous, depending on the ingredients used.

Fall for products that are dupes or contain harmful chemicals. Although it can be tough to decipher without getting your hands on the product first, don't fall for knock-offs of popular brands. The easiest way we've found to tell whether a product is a fake is through its packaging.

Compare packaging (manufacturing label, barcode) to the real thing if you have it on hand or from pictures on the company's website. It's also a good idea to check the ingredient information if available.

Even popular brands can contain toxic chemicals like butylated hydroxytoluene (BHT) and butylated hydroxyanisole (BHA), which are often used as preservatives.

Buy outside of your country of origin. Perhaps the best way not to get scammed by a knock-off or a product that contains harmful chemicals is not buying anything outside your country of origin.

Unlike faux designer handbags, there's a real danger to buying faux beauty products - some foreign knockoffs have been shown to contain harmful chemicals like mercury and arsenic. Source your beauty products from trusted sellers based in your country.

With these tips from Runway Rogue, you can make your next online beauty purchase with confidence.

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If you are feeling sassy today, we recommend our Matte Finish Lipstick in Selfie, a vibrantly bright fuchsia that is so gorgeous, you will be taking your own #RRselfie, while turning heads all day!

If your sassiness craves a super sexy red lip, we recommend lining your lips with our Precision Lip Pencil in Cover Shoot then filling them in with our luscious Satin Finish Lipstick in Stilettos a bright scarlet red with coral undertones, that is so hot, you might just want to keep it on for a girls night out!

If you want to look really put together for your job interview, we recommend an understated, yet polished look, with our Matte Finish Lipstick in Head Over Heels, a rich earthy mauve that is so classy, that you are going to ace that one! And if you want to give it that little extra sizzle, top with our High Shine Lip Gloss in Chameleon for a stunning golden shimmer effect, that will have your future colleagues wondering why they always hire the gorgeous ones:)

Life is your Runway, so if you dress to impress for your next lunch meeting, we recommend our Matte Finish Lipstick in Casting Call a deep burgundy red, that looks super professional and gorgeous when paired with simple, understated eye makeup. To give it a little extra juiciness (or if you are meeting your honey after work) top it off with a swipe of our High Shine Lip Gloss in Runway Red which will instantly take your gorgeous pout from day to night.

If you are going out for some fun (pool party anyone?) we recommend lining and filling your entire lip with our Precision Lip Pencil in Chic a peachy pink perfection that is not only gorgeous, but also happens to be water resistant! Runway Rogue’s Lip pencils are so versatile, they can be used as just a liner, or to fill your entire lip, which won’t budge or smudge, even in the most margarita soaked conditions! To top it off with some super sexy shine, swipe a coat of High Shine Lip Gloss in Lookbook Lips on top, and you are the life of the party.

If to you having fun means not wanting to worry about your lipstick staying put, we have the solution for you. Simply line and fill your lips with any of Runway Rogue's gorgeous High Precision Lip Pencil shades for a wonderful matte lip finish that won’t budge.

Patricia’s pick: I love a beautiful red lip, so one of my favorite High Precision Lip Pencil shades is Sexy, which I think is such an incredible shade of red. I like to top it off with my High Shine Lip Gloss in Runway Red, to give it that extra glossy shine.

If you are like us, you love to play with makeup, which means endless combinations of layering Runway Rogue’s delectable lip products.

For a beautiful rosebud lip, we recommend Satin Finish Lipstick in Fashionista, a gorgeous dusty rose followed by a coat of High Shine Lip Gloss in Bride In Show, a delicate pink pearly shimmer) this combination will most certainly make you stop and smell the roses, while it will make everyone else stop in their tracks.

For a subtle peachy lip, we recommend Satin Finish Lipstick in Photo Op, a deliciously soft coral, followed by a coat of our High Shine Lip Gloss in Perfect Pout a super sheer red, which will give your lips that beautiful ‘just kissed’ look.

There are many ways to go natural, one of which is our best selling High Shine Lip Gloss in Supermodel the ultimate soft nude essential and considered part of every supermodels uniform. It is the one and only no-make-up-look, that looks a heck of a lot better than no makeup. Why do you think they are supermodels? You can see where we are going with this.

Another way to go really natural, is our High Shine Lip Gloss in Perfect Pout. We consider this our ‘I look like this when I get up in the morning’ shade. Yes, really. It is such a sheer red, that it looks like you have naturally rosy red lips. And since no one else will know, and we are not telling….Enough said.

If you want to have a little shimmer on your oh-so-natural pout, we recommend Runway Rogue’s High Shine Lip Gloss in Bride in Show a soft pearly pink confection that will steal the show, even if you are not the bride in it.

Whether you are a makeup addict in training or a total pro, you can always pull off a bold plum lip. For this we recommend our super sexy Matte Finish Lipstick in Afterparty  a deep midnight purple. Apply.blot.repeat. Gorgeous! Top it off with High Shine Lip Gloss in Purple Haze to add some serious sparkle and shine, and dance toward the brightest lights you can find!

Ready. Set. Selfie. Go for the bold by turning your lips into a hot pink work of art. We suggest you line and fill your lips with our deliciously bright pink Precision Lip Pencil in Haute Is Hot and topping it with a layer of our vibrantly bold fuchsia Matte Finish Lipstick in Selfie. No need for brightening filters with this one, promise.