Welcome to The Attitude of Beauty, You Sexy Makeup Lover, You!

And suddenly you know... It’s time to start something new and trust the magic of beginnings.” -Meister Eckhart

To my makeup-loving sisters and brothers,

I am so stoked that you are here! Welcome to a brand new conversation about what beauty is. What it means to you, how it shapes your world.

To me, beauty is that extra sizzle... that extra boost of confidence... the extra sexiness that puts a spring in my step. I like to call that the Attitude of Beauty – and it will blow you away if you’re ready for it!

My name is Patricia Hartmann. In the 1990’s I was a supermodel during the height of the “supermodel era.” I walked the most famous runways in the world with other supermodels like Linda Evangelista, Naomi Campbell, Claudia Schiffer and Kate Moss (to name a few!), and shot covers for Vogue, Elle Magazine, Marie Claire, Harper’s Bazaar, Cosmopolitan... you name it.

Walking the runway at all the major fashion shows and working with the biggest names in fashion and makeup was like my crash-course in beauty, fashion and makeup. And believe me... I’ve had gallons and gallons of makeup put on and taken off my face!

I have a million beauty tricks up my sleeve that most people don’t know about – which is why I’m here to share them with you, gorgeous!

I started Runway Rogue with two missions in mind: first, to craft high-performance cosmetics that look fabulous, feel great and have beneficial ingredients. I chose the ingredients carefully so each lip gloss glides on effortlessly with a sexy super shiny finish, my lipsticks have gorgeous vibrant colors that feel silky and soft all day and my lip pencils perfectly define your pout, with a smooth glide-on formula that won’t budge all day! They also have beneficial ingredients like jojoba oil and green tea extract.

The second aspect of my mission, and something that I’m deeply passionate about, is to cultivate The Attitude of Beauty.

On a daily basis, we’re inundated with images of perfect-looking men and women. But one thing I learned during my modeling career is that attitude is everything. A beautiful face doesn’t look beautiful when the person inside is insecure and uncertain of herself.

On the other hand, when someone walks into a room feeling utterly confident and empowered, she or he can be the most attractive person present – no matter their physical appearance.

For me, makeup is a point of entry to feeling unstoppable. When I feel beautiful, I act more confident, outgoing and expressive. Sometimes working from the outside in is a great strategy!

I think you will love the Runway Rogue products and hope that you will use them to feel your personal best, every day. I hope they encourage you to be playful, creative and confident in all aspects of your life!

Discover your Attitude of Beauty – and don’t be afraid to share it! Join my community of Social Rogues on Twitter and Instagram using the hash tag #socialrogues.