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Welcome to The Attitude of Beauty, You Sexy Makeup Lover, You!

September 25, 2016

And suddenly you know... It’s time to start something new and trust the magic of beginnings.” -Meister Eckhart

To my makeup-loving sisters and brothers,

I am so stoked that you are here! Welcome to a brand new conversation about what beauty is. What it means to you, how it shapes your world.

To me, beauty is that extra sizzle... that extra boost of confidence... the extra sexiness that puts a spring in my step. I like to call that the Attitude of Beautyand it will blow you away if you’re ready for it!

My name is Patricia Hartmann . In the 1990’s I was a supermodel during the height of the “supermodel era.” I walked the most famous runways in the world with other supermodels like Linda Evangelista, Naomi Campbell, Claudia Schiffer and Kate Moss (to name a few!), and shot covers for Vogue, Elle Magazine, Marie Claire, Harper’s Bazaar, Cosmopolitan... you name it.

Walking the runway at all the major fashion shows and working with the biggest names in fashion and makeup was like my crash-course in beauty, fashion and makeup. And believe me... I’ve had gallons and gallons of makeup put on and taken off my face!

I have a million beauty tricks up my sleeve that most people don’t know about – which is why I’m here to share them with you, gorgeous!

I started Runway Rogue with two missions in mind: first, to craft high-performance cosmetics that look fabulous, feel great and have beneficial ingredients. I chose the ingredients carefully so each lip gloss glides on effortlessly with a sexy super shiny finish,my lipsticks have gorgeous vibrant colors that feel silky and soft all day and my lip pencils perfectly define your pout, with a smooth glide-on formula that won’t budge all day! They also have beneficial ingredients like jojoba oil and green tea extract.

The second aspect of my mission, and something that I’m deeply passionate about, is to cultivate The Attitude of Beauty.

On a daily basis, we’re inundated with images of perfect-looking men and women. But one thing I learned during my modeling career is that attitude is everything. A beautiful face doesn’t look beautiful when the person inside is insecure and uncertain of herself.

On the other hand, when someone walks into a room feeling utterly confident and empowered, she or he can be the most attractive person present – no matter their physical appearance.

For me, makeup is a point of entry to feeling unstoppable. When I feel beautiful, I act more confident, outgoing and expressive. Sometimes working from the outside in is a great strategy!

I think you will love the Runway Rogue products and hope that you will use them to feel your personal best, every day. I hope they encourage you to be playful, creative and confident in all aspects of your life!

Discover your Attitude of Beauty – and don’t be afraid to share it! Join my community of Social Rogues on Twitter and Instagram using the hash tag #socialrogues.



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If you are feeling sassy today, we recommend our Matte Finish Lipstick in Selfie, a vibrantly bright fuchsia that is so gorgeous, you will be taking your own #RRselfie, while turning heads all day!

If your sassiness craves a super sexy red lip, we recommend lining your lips with our Precision Lip Pencil in Cover Shoot then filling them in with our luscious Satin Finish Lipstick in Stilettos a bright scarlet red with coral undertones, that is so hot, you might just want to keep it on for a girls night out!

If you want to look really put together for your job interview, we recommend an understated, yet polished look, with our Matte Finish Lipstick in Head Over Heels, a rich earthy mauve that is so classy, that you are going to ace that one! And if you want to give it that little extra sizzle, top with our High Shine Lip Gloss in Chameleon for a stunning golden shimmer effect, that will have your future colleagues wondering why they always hire the gorgeous ones:)

Life is your Runway, so if you dress to impress for your next lunch meeting, we recommend our Matte Finish Lipstick in Casting Call a deep burgundy red, that looks super professional and gorgeous when paired with simple, understated eye makeup. To give it a little extra juiciness (or if you are meeting your honey after work) top it off with a swipe of our High Shine Lip Gloss in Runway Red which will instantly take your gorgeous pout from day to night.

If you are going out for some fun (pool party anyone?) we recommend lining and filling your entire lip with our Precision Lip Pencil in Chic a peachy pink perfection that is not only gorgeous, but also happens to be water resistant! Runway Rogue’s Lip pencils are so versatile, they can be used as just a liner, or to fill your entire lip, which won’t budge or smudge, even in the most margarita soaked conditions! To top it off with some super sexy shine, swipe a coat of High Shine Lip Gloss in Lookbook Lips on top, and you are the life of the party.

If to you having fun means not wanting to worry about your lipstick staying put, we have the solution for you. Simply line and fill your lips with any of Runway Rogue's gorgeous High Precision Lip Pencil shades for a wonderful matte lip finish that won’t budge.

Patricia’s pick: I love a beautiful red lip, so one of my favorite High Precision Lip Pencil shades is Sexy, which I think is such an incredible shade of red. I like to top it off with my High Shine Lip Gloss in Runway Red, to give it that extra glossy shine.

If you are like us, you love to play with makeup, which means endless combinations of layering Runway Rogue’s delectable lip products.

For a beautiful rosebud lip, we recommend Satin Finish Lipstick in Fashionista, a gorgeous dusty rose followed by a coat of High Shine Lip Gloss in Bride In Show, a delicate pink pearly shimmer) this combination will most certainly make you stop and smell the roses, while it will make everyone else stop in their tracks.

For a subtle peachy lip, we recommend Satin Finish Lipstick in Photo Op, a deliciously soft coral, followed by a coat of our High Shine Lip Gloss in Perfect Pout a super sheer red, which will give your lips that beautiful ‘just kissed’ look.

There are many ways to go natural, one of which is our best selling High Shine Lip Gloss in Supermodel the ultimate soft nude essential and considered part of every supermodels uniform. It is the one and only no-make-up-look, that looks a heck of a lot better than no makeup. Why do you think they are supermodels? You can see where we are going with this.

Another way to go really natural, is our High Shine Lip Gloss in Perfect Pout. We consider this our ‘I look like this when I get up in the morning’ shade. Yes, really. It is such a sheer red, that it looks like you have naturally rosy red lips. And since no one else will know, and we are not telling….Enough said.

If you want to have a little shimmer on your oh-so-natural pout, we recommend Runway Rogue’s High Shine Lip Gloss in Bride in Show a soft pearly pink confection that will steal the show, even if you are not the bride in it.

Whether you are a makeup addict in training or a total pro, you can always pull off a bold plum lip. For this we recommend our super sexy Matte Finish Lipstick in Afterparty  a deep midnight purple. Apply.blot.repeat. Gorgeous! Top it off with High Shine Lip Gloss in Purple Haze to add some serious sparkle and shine, and dance toward the brightest lights you can find!

Ready. Set. Selfie. Go for the bold by turning your lips into a hot pink work of art. We suggest you line and fill your lips with our deliciously bright pink Precision Lip Pencil in Haute Is Hot and topping it with a layer of our vibrantly bold fuchsia Matte Finish Lipstick in Selfie. No need for brightening filters with this one, promise.